Branding is about empathy, creating a vision of better experiences and relentless design optimization to increase market opportunity.  As a result, people can have positive feelings for your brand which increases your market opportunity.

I aim at understanding brands, their offer and delivery of their vision. That helps me create a operating models to amplify your truth and standards to approach hearts and minds.

Today’s Brand Management includes understanding of how BRANDS BUILD FUTURES. If you want to challenge status-quo, then drive organizational design for sustainable development of customer and employee promises. A commitment to people and advancement of society.

I specialize in Employer Branding to help companies attract, select, develop and engage the right people into a desirable culture to achieve organizational goals. If I can describe my proposal with one word is ‘Integration’ of the human capital approach with brand management lenses. I welcome your comment or perhaps you want Contact me. It will be great to learn your perspective.

 

Estela Vazquez Perez

About the Author Estela Vazquez Perez

Employer Branding and Global Marketing Strategist Helping visionary employers advance their employer brand reputation and improve employee experiences.