Global Brand Marketing Executive, speaker, thought leader, author, and founder of

 Advancing Canadian Businesses with digital marketing efficiencies

FACT: Canadian revenue generated within the retail e-commerce market is expected to reach almost 29 billion Canadian dollars by 2021, by contrast USA expects 4.9 trillion.

Estela is helping visionary global tech and financial brands to inspire, engage, and energize the right people with their products and services.

She does this by strengthening the relationship between company and clients/employees, using highly efficient digital brand marketing strategies based on our proprietary consulting frameworks and brought to life with a wealth of multinational experience executing them. She boosts workplace happiness, productivity, and business profitability.

Twenty years of multinational experience partnering with C-suite to build the desired brand, people, and culture. Increased brand recognition and designed award-winning experiences for two iconic Canadian financial institutions.


Estela is the author of Employer Brand Index™, a process tool to organize data to understand the strength of an employer’s relationship with the talent market.

She is also the author of  Engineering Joy™ Workshop, an essential for all employer brand managers.

Author of avant-garde Employer Brand Accelerator Consulting training. Her thought leadership has produced full-time employer brand consultants brewed within and out of companies, six-figure savings in employee experiences designs, and reached Top100 employers lists – every time.

A thought leader

Estela is a contributor to Great Place to Work Institute, Human Capital Institute expert suites, and serves as a judge for Diversity Index, research developed by Talent Management Magazine. Her thought leadership has been featured by Brand experts and Talent/Recruitment executives including Scotiabank, Royal Bank of Canada, Undercover Recruiter, Human Capital Institute, The Great Place to Work Institute, Dale Carnegie, Yahoo finance, Lead Addeco Magazine,, Employer Brand International, Best Workplaces conference and Top100 MediaCorp among others.

Chat with Estela about speaking at your next event.


© Estela Vazquez Perez

Media files