After establishing the strategic framework of Scotiabank under the leadership of Corporate Identity team, we embarked on a global rebranding.
Our latest winning shot: The global rebrand of Scotiabank.
A brand’s expression includes digital experiences. Every digital experience is a sophisticated delivery of value. What does it take to create digital products that add value to customers and stay true to your employer brand?
We made sure to gather client’s requirements and communicate them to UX teams to create beautiful and value-added experiences. Ultimately, we kept Scotiabank’s’ global consistent across 55 countries.