Brand Strategists with Global Perspective, Multinational Experience, and Culture Focused.
The best minds for your brand and culture.
Global Brand Management
Global Brand Marketing Strategist, speaker, thought-leader, author, and founder of talentscopic.com
She boosts workplace happiness, productivity, and business profitability. She strengthens the relationship between company and clients/employees, using highly efficient digital brand marketing strategies based on proprietary brand and culture frameworks.
Twenty years of multinational experience partnering with C-suite to build the desired brand, people, and culture brought to life with a wealth of multinational experience executing them.
Estela is the author of Employer Brand Index™ – patent pending – a process tool to organize data to understand the strength of an employer’s relationship with the talent market. She is also the author of Engineering Joy™ Workshop, an essential for all brand managers.
Her thought leadership is featured by Brand experts and Talent/Recruitment executives including Scotiabank, Royal Bank of Canada, Undercover Recruiter, Human Capital Institute, The Great Place to Work Institute, Dale Carnegie, Yahoo finance, Lead Addeco Magazine, eluta.ca, Employer Brand International, Best Workplaces conference, and Top100 MediaCorp among others.
- Retaining Diverse Talent with Inclusive Employee Experiences
- Building your Employer Brand from the inside out
- Employee and Consumer Brands: Understanding the Heart and Soul of Your Business
- Build a Differentiated Global Employer Brand
- Scale up your Employer Brand Team
Great Place to Work Institute
The definitive standard of what it means to be a great workplace, measuring the employees’ level of trust in their leaders, the pride in their jobs, and the enjoyment with their colleagues.
Human Capital Institute
The Global Association for Talent Management, Strategic Human Resources, Workforce and Leadership Development.