The ROI of Employer Brand Management

[vc_row][vc_column][vc_empty_space height=”35px”][headline extra_space=”enable” font_container=”tag:h3|text_align:center” font_weight=”normal” margin_top=”0″ margin_bottom=”0″ clearfix=”1″ from_vs=”yes” subtitle=”The business of stellar employer brand experiences.”]The ROI of Employer Brand Management[/headline][vc_empty_space height=”35px”][vc_column_text]A strong Employer Brand helps you attract better candidates in terms of productivity and engagement. Here is why better-informed candidates can self-select in or our of the recruiting conversation early in the game. That saves you money when your resources can focus on a smaller and more accurate niche. If your niche is too small, th efirst engagement steps of your employer brand will generate a bigger amount of interested candidates. This is simple Marketing Science. Not sure how big is the gain? Check it out.[/vc_column_text][/vc_column][/vc_row][vc_row gap=”10″ equal_height=”yes” css=”.vc_custom_1574719786645{border-radius: 1px !important;}”][vc_column width=”1/3″][vc_pie value=”80″ label_value=”80″ color=”green” css_animation=”rotateIn” title=”Consumers choose to buy from companies they trust (1)” units=”%”][vc_pie value=”12″ color=”green” css_animation=”rotateIn” title=”Increased in customer satisfaction” units=”%”][vc_pie value=”58″ label_value=”58″ color=”green” css_animation=”rotateIn” title=”Great onboarding secures employees retention after three years (8)” units=”%”][vc_line_chart x_values=”1; 2;” values=”%5B%7B%22title%22%3A%222X%20with%20eBranding%22%2C%22y_values%22%3A%222%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%221X%20without%20eBranding%22%2C%22y_values%22%3A%221%22%2C%22color%22%3A%22pink%22%7D%5D” title=”Increase applications (7)”][/vc_column][vc_column width=”1/3″][vc_pie value=”84″ label_value=”84″ color=”turquoise” title=”Job seekers say Employer Brand reputation matters. (2)” units=”%”][vc_pie color=”green” css_animation=”rotateIn” title=”Decrease cost per hire” units=”%”][vc_line_chart x_values=”1;2″ values=”%5B%7B%22title%22%3A%2290%25%22%2C%22y_values%22%3A%223%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%2255%25%22%2C%22y_values%22%3A%222%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%2215%25%22%2C%22y_values%22%3A%221%22%2C%22color%22%3A%22pink%22%7D%5D” title=”Increased engagement”][vc_line_chart x_values=”1; 2;” values=”%5B%7B%22title%22%3A%22%242400%22%2C%22y_values%22%3A%222%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%22%240%22%2C%22y_values%22%3A%221%22%2C%22color%22%3A%22pink%22%7D%5D” title=”Profit increase per employee”][/vc_column][vc_column width=”1/3″][vc_pie value=”45″ label_value=”45″ color=”green” title=”Job seekers willing to take a pay cut to work at an employer with a good reputation (3)” units=”%”][vc_pie value=”40″ color=”green” css_animation=”rotateIn” title=”Increased Referrals” units=”%”][vc_line_chart x_values=”1; 2;” values=”%5B%7B%22title%22%3A%222X%22%2C%22y_values%22%3A%222%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%221X%22%2C%22y_values%22%3A%221%22%2C%22color%22%3A%22pink%22%7D%5D” title=”Better performance”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

1. Edelman 2015 Trust Barometer 2. Source: Glassdoor Harris Poll, April 2017 3. Increase application rate. Source: Glassdoor Internal Data, March 2017. 6. Source: Glassdoor Harris Poll, April 2017. 7. Source: Glassdoor Internal Data, September 2016 – March 2017. 8. Forbes

[/vc_column_text][vc_empty_space height=”35px”][headline extra_space=”enable” font_container=”tag:h3|text_align:center” font_weight=”normal” margin_top=”0″ margin_bottom=”0″ clearfix=”1″ from_vs=”yes”]How to increase the Employer Brand ROI[/headline][vc_empty_space height=”35px”][vc_column_text]How to increase Employer Brand ROI

  1. Providing general content to a bigger pool of candidates help them self-select in or out of the conversation with the recruiting team.
  2. Providing targeted information so candidates can match their values to the ones of the company, making them accountable for their own engagement even before they get hired.
  3. Focusing your recruiting team in a conversation with fewer candidates allows them to provide a better experience too.
  4. Extend your influence to positively impact potential investors, community, customers and job seekers to do business with your people.
  5. Proactively respond to people on their channel of choice. If they take the time tio engage with you, consider it a gift and acknoledge their feedback.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1574525377631{background-color: #000000 !important;}”][vc_column width=”1/2″][vc_single_image image=”4130″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”Interested in learning your own numbers? Give us a call.” font_container=”tag:h2|font_size:30|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][vc_empty_space][vc_btn title=”Contact” shape=”round” color=”juicy-pink” size=”lg” align=”center” button_block=”true” link=”url:https%3A%2F%2Ftalentscopic.com%2Fcontact%2F|title:Contact||”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][headline extra_space=”enable” font_container=”tag:h3|text_align:center” font_weight=”normal” margin_top=”0″ margin_bottom=”0″ clearfix=”1″ from_vs=”yes” subtitle=”Get inspired. Find Advisors. Learn How-to.”]Learning with Talentscopic Methods[/headline][vc_column_text]

We deliver custom and flexible educational approach to employer branding and experience design that focuses on your strategic or execution priorities.

[/vc_column_text][vc_column_text]WHY TALENTSCOPIC

We use our Engineering Joy™ employer brand system that integrates a suite of marketing and people frameworks including precise data from our Employer Brand Index™, Ignite Brand Briefings, EVP Alpha Workshop™, premium learning from the Employee Experience Institute™, and employee experience roadmaps sourced from the Culture Index™  Bring it all to life with our Unlimited Employer Branding package, and develop your skills with our Cloud Guides™. We know that strong employer brands have better business results and can demonstrate it.[/vc_column_text][vc_empty_space][/vc_column][/vc_row]