60 ways to Measure the ROI of Employer Branding
A strong Employer Brand helps you attract better candidates in terms of productivity and engagement. Here is why better-informed candidates can self-select in or our of the recruiting conversation early in the game.
That saves you money when your resources can focus on a smaller and more accurate niche. If your niche is too small, the first engagement steps of your employer brand will generate a bigger amount of interested candidates.
This is simple Marketing Science. You will find agencies proposing 16 attributes, 40, 60, even 100 attributes to measure your brand. Be aware that the only way to measure what matters is by being connected to the business strategy.