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Employee Value Proposition

Employee Value Proposition

RBC needed to overcome its employer brand reputation in 2013, a series of Employee Value Propositions were developed to treat each segment as a unique force for the future. One of the key players in the demographics was Canadian Youth. Our results:

  • We set to win the Top Employer Award for Young People and achieved it for 5 consecutive years before handing off the submission project.
  • Storytelling was critical in the exercise of brand reputation so a robust calendar and ambassador program was launched.
  • A change management strategy was necessary to achieve integration of a global, and complex financial institution.
  • It resulted in a desirable climb up 25 rankings as most desirable employer in the Top Tech Talent study by Universum.
Estela Vazquez Perez

Estela Vazquez Perez

View all posts by Estela Vazquez Perez

Employer Brand Marketing Strategist
Engineering Joy™ in the workplace with resources and education for progressive leaders who want to make talent their unfair competitive advantage.

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