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Category Archives: Employer Branding

5 strategies to build a Global Best Place to Work

5 Recruitment Marketing strategies to win global recognition. Scotiabank positions as a Top employer in four continents.

Posted byEstela Vázquez Pérez18 Dec 20199 Dec 2021Posted inEmployee Experience, Employer Branding

5 strategies to overcome a negative employer brand reputation.

5 strategies to overcome a negative employer brand reputation. RBC re-positions as a top employer amongst Canadian Youth and adopts employer brand as Corporate flagship movement.

Posted byEstela Vázquez Pérez18 Dec 20199 Dec 2021Posted inEmployee Experience, Employer Branding

60 ways to Measure the ROI of Employer Branding

60 ways to measure the ROI of Employer Branding…or 16, 40, 100
A strong Employer Brand helps you attract better candidates in terms of productivity and engagement.

Posted byEstela Vázquez Pérez25 Nov 201913 Sep 2023Posted inEmployee Experience, Employer Branding

Statement: You have an employer brand whether you manage it or not.

You have an employer brand whether you manage it or not.
Estela Vazquez Perez keynote at Human Capital Institute

Posted byEstela Vázquez Pérez6 Sep 201918 Dec 2019Posted inEmployer BrandingTags:advisor, top-employer

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